Pushpinder “Push” Singh is a New Jersey based graphic designer whose work centers around the inception of a brand and it’s campaign, developing strategy from the ground up, “pushing” it’s design, just as his name suggests.
Problem solving is a big part of Push’s practice. He is adaptable, and can work well under pressure and deadlines. His work really embraces evolving technologies and often pushes traditional design practices. Campaign work has included identity and branding, motion design, merchandise/product design, UI/UX, AR/VR, social media, and much more.
Whether it be from individual freelancing or partnerships with other companies, Push Singh has had his hand in numerous multi-million dollar projects that have manifested into real world applications. From small business brand campaigns to programs for fortune 500 companies, Push has had a hand in the entire process, from ideation to production.
Created/oversaw the creation of original artworks, mockups, templates, and
production of and merchandise/products for numerous local and national clients
including multiple fortune 500 companies like the NFL, NBA, NCAA, WWE, and
many more. Managed and designed a plethora of large scale projects from
concept/ideation, all the way to production/delivery. Some of these programs include
John Cena’s WWE retirement tour, NCAA March Madness, and multiple NFL/NBA
games all of which generated 100s of millions of dollars in revenue.
Worked with some of the top brands such as Gucci, United Airlines, Capitol One, Burberry, Apple, Samsung, and many more to create promotional materials for their own company events and collaborations between the companies as well. Also, managed all activities pertaining to brand management, print design, long document production, design updates, and project management. Helped overhaul numerous macsites and company landing pages to enhance user experiences and efficiency. Maintained proactive communication with clients and managed multiple projects simultaneously, while working closely with directors, copywriters, and other members of marketing teams to continuously level up the brand and develop new products.
Successfully translated subject matter into concrete design for newsletters, promotional materials, and sales collateral. Helped rebrand the company’s social media feeds and overall brand identity and worked with numerous clients including the Port Authority, Mayor of Newark, Wells Fargo, small business owners, and other design firms to increase productivity and customer satisfaction. Also, created several designs and social media campaigns that were awarded with grants for both this company and our clients/partners as well.
Oversaw and worked with a large group of designers and social media interns to complete a plethora of tasks assigned by the creative director. This included setting up social media posts, branding assets, and event flyers, along with collaborating with other organizations as well. While in role of lead designer and social media manager, Rutgers CDC was able to double their Instagram following and event attendees in just under a year.
Developed business collateral including logos, sell sheets, catalogs, brochures, posters, advertisements, and web assets for numerous clients that I gathered the leads for myself.
Proficient in almost all the Adobe Creative Cloud applications, including Illustrator, Photoshop, AfterEffects, Indesign, and XD. I have also dove into other applications such as Procreate and Figma as well.
Works equally efficient when dealing with team-based tasks or on individual tasks. I am a self-motivated person who does not need much outside force to get things done, but I also am one of the biggest team players that one would want on their side.
Along with my excellent work ethic and positive attitude, I believe it is my drive to always improve and adapt to any surroundings that sets me apart from the crowd. My easy going attitude is key to staying calm and level-headed in fast paced and otherwise hectic environments. And it is due to my level-headedness that I am able to not only survive, but also success in these settings as well.
BA in Fine Arts with a Specification in Graphic Design from the College of Arts and Sciences of Rutgers Newark.